OOH glossary · Sales
Photo sheet
A photo sheet is a one-page sheet with a billboard face’s photo, location, size, read, traffic and rate.
Sellers send photo sheets with proposals. Each one shows the board as it looks from the road.
OAAA best practice is that sales photos stay unaltered, apart from light cropping. They should show the board as drivers see it, and are often updated yearly.
A good photo sheet lists face ID, facing, read direction, size, lighting, traffic and a map pin.
In Gabie
Gabie’s AI document reader imports faces from PDF, Word, Excel or photo files up to 12 MB. It groups them by structure.