Resources
Everything about running billboards.
Guides, free tools, permits by state and honest software reviews. Every number links to its source. How we check our facts.
- 80ArticlesPrices, leases, selling, software.
- 12Free toolsCPM, loops, sizes, rates. No sign-up.
- 20Permits by stateRules, spacing and fees, from each DOT.
- 34Reviews and comparisonsEvery tool billboard companies use.
- 89Glossary termsBillboard words in plain English.
- 9Gabie vsWhere Gabie wins, and where it doesn’t.
Start here
- GuideHow Much Does a Billboard Cost? (2026 Prices)
- ExplainerBillboard Sizes: Standard Dimensions Chart (2026)
- StatisticsBillboard Advertising Statistics 2026: 40 Sourced Facts
- Best ofBest Billboard Software for Operators (2026)
- GuideHow to Sell Billboard Advertising: A 2026 Guide for Reps
- GuideBillboard Permits: Federal Law and How the States Compare
Free tools
- Billboard CPM calculatorCost per thousand impressions, from rate and traffic.
- Empty face cost calculatorWhat an open face costs you each week it sits empty.
- Digital billboard loop calculatorSpots, loop length, share of voice and plays per day.
- Billboard size chartStandard billboard sizes, drawn to scale.
- Billboard letter height calculatorHow tall your letters must be to read at a distance.
- 4-week to monthly rate converterConvert billboard rates between 4-week and monthly.
- Billboard occupancy calculatorHow full your faces are, and what filling them is worth.
- Billboard ground lease calculatorTotal rent over a lease, with yearly increases.
- Billboard payback calculatorHow long a new billboard takes to pay for itself.
- Billboard value calculatorA quick value from cash flow and a multiple.
- Digital billboard revenue calculatorWhat a digital face earns from the spots you sell.
- Billboard rate increase calculatorWhat a renewal increase adds up to in a year.
Updated lately
- AdQuick Pricing: What It Costs in 2026Pricing
- AdQuick Review (2026): For Billboard Owners, Pros and ConsReview
- AdQuick vs Blip: Which Should Sell Your Billboards? (2026)Comparison
- AI Sales Agents for Billboard Companies: What to Look ForGuide
- Apparatix Pricing: What It Costs in 2026Pricing
- Apparatix Review (2026): Features, Pricing, Pros and ConsReview
- Apparatix vs BillboardPlanet: Billboard Software Compared (2026)Comparison
- Apparatix vs Elevate OOH: Billboard Software Compared (2026)Comparison
Every empty face is money you already spent.
Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.