Software and tools · Comparison
AdQuick vs Blip: Which Should Sell Your Billboards? (2026)
By Gabie Research · Updated Oct 16, 2026 · 8 min read
Short answer
Pick AdQuick if you want national brands and agencies to find your boards, static or digital, plus owner tools for holds and contracts. Pick Blip if you own digital boards with unsold time and want small self-serve buyers. Neither posts what it keeps from a sale. AdQuick posts no owner price. Blip posts no owner split. Get both in writing.
- AdQuick brings brands and agencies. Blip brings small self-serve buyers who pay by the 8-second play.
- Blip's pages describe digital boards only. AdQuick's media owner page lists static and digital units.
- Neither posts its cut. A 2020 TechCrunch story says AdQuick takes a commission, with no rate.
- Blip says owners pay no upfront fees. Its pages give no owner revenue share.
- Blip bought SignDash in December 2025, so it now links to owner software too.
Pick AdQuick if you want national brands and agencies to find your boards. It takes static and digital, and it has owner tools for holds and contracts. Pick Blip if you own digital boards with unsold time and want small self-serve buyers. Neither one posts what it keeps from a sale.
AdQuick vs Blip at a glance
| AdQuick | Blip | |
|---|---|---|
| Who buys | Brands and agencies that plan on AdQuick | Small buyers on a self-serve map; agencies too |
| Formats | Static and digital units (Oct. 8 reading) | Digital only; static not mentioned |
| How a buyer books | RFPs, hold requests, interactive proposals | Pick signs, set a daily budget, upload an ad |
| How a buyer pays | Card or ACH checkout in Sales Cloud | Per 8-second play; no contracts or minimums |
| Buyer minimum | Not found | None; budgets from $20 a day in some places |
| What the owner does | Load units, prices and photos; answer RFPs and holds | Send sign size, location and a photo; Blip installs its player |
| Who bills the buyer | Not found for marketplace deals | Blip handles billing, scheduling and creative approval |
| Owner tools | Holds, contracts with e-sign, proof of posting, leases, reports | Scheduling dashboard, analytics, mobile app |
| Digital buying | A programmatic DSP for buyers | Open slots auctioned in real time |
| Network size claim | 1.6 million+ pieces of inventory | 3,500+, 2,700+ or 2,000+, by page |
| What it takes from owners | A commission, per a 2020 story; no rate | Not published; no upfront fee |
| Owner software | Operator platform and Sales Cloud, on request | SignDash, bought in Dec. 2025; price not on Blip's page |
| Terms for owners | "Standard commercial terms," not posted | Not published |
| OAAA Tech Locator | Listed; no price | Listed; no price |
Sources: AdQuick's media owner page and Sales Cloud page, Blip's pricing page, homepage, programmatic page and sign operator page, and OAAA's Tech Locator.
Who buys through each one?
AdQuick started as a place where brands and agencies plan, buy and measure out-of-home ads. Its media owner page says advertisers plan across 1.6 million+ pieces of inventory. Buyers send an RFP or a hold request. Large owners can also license Sales Cloud for their own customers.
Blip sells to small buyers. A local business picks signs on a map, sets a budget and uploads an ad. Blip says it has no contracts and no minimums. Its homepage says daily budgets can start as low as $20 in some locations. It also has a help section for agencies.
The size of the buyer is the real split. A shop with $20 a day fits Blip. A brand with a plan across several markets fits AdQuick.
What does an owner have to do?
On AdQuick, an owner loads units, prices, spec sheets and photos into a supplier dashboard. Then the owner keeps availability current. Buyers send RFPs and hold requests. The owner places holds, sends proposals and tracks proof of posting. That is more work, and it gives you more control.
On Blip, you fill in a form with your sign's size, location and a photo. Blip's operations team installs the Blip Player on your board. Blip's page says Blip handles scheduling, billing and creative approval while you control pricing and availability. The same page says you can run your own direct clients in Blip's CMS. It does not say how those two fit together.
Ads go live after review. A March 2023 Blip post says owners approve or reject proposed content. It is over three years old, so ask Blip if that still holds.
What does each one take?
Neither posts a number for owners.
AdQuick. Its pages post no owner price. A 2020 TechCrunch story says AdQuick connects the ad space owner with a buyer and takes a commission on the purchase. It gives no rate. It does not say who pays. The story is over six years old. OUTFRONT's February 2026 release says the marketplace stays open, with "standard commercial terms for all participating media owners." It does not state them.
Blip. Blip says there are no upfront fees. Its pages give no owner revenue share. A 2019 Billboard Insider profile says Blip takes a percentage of marketplace spend and passes most of it to the owner. It gives no number, and it is over seven years old. Blip's terms cover only what advertisers pay.
How do you get paid? A March 2023 Blip post says owners get a check each month. In a May 2024 reader response, Blip's VP of Supply said Blip pays the month after content runs. Programmatic pay follows when the exchanges pay Blip. Both are older than two years. Ask for today's terms.
How do the prices compare?
| Item | AdQuick | Blip |
|---|---|---|
| Owner listing fee | Not posted | None upfront |
| Owner share or commission | Commission, no rate (2020 story) | Not published |
| Owner software | On request. OUTFRONT pays $17.0 million a year for Sales Cloud | Not on Blip's page |
| Buyer price | Not found | From $0.01 per display (pricing page) or $0.02 (programmatic page) |
| Buyer fees | Not found | "No platform fees" (pricing page); flat 5% data fee (help center) |
OUTFRONT's 10-Q shows the one AdQuick number that is public. OUTFRONT pays $17.0 million a year for Sales Cloud, for a non-cancellable three-year term. That is one large deal, not a list price.
Blip's own pages disagree. The pricing page says no platform fees. Blip's help center describes a flat 5% data fee. It also says the fee covers audited impression data, campaign data and processing. See Blip pricing and AdQuick pricing.
How do they handle digital boards?
AdQuick lists digital faces next to static ones. It also runs a programmatic DSP, which buyers use to buy digital screens. Its owner pages do not say it plays the ads. Your LED boards still need a content system, and you should ask how a booking reaches it.
Blip installs its own player on your board. So the listing and the setup come together. Blip's payments guide says each invoice shows the revenue source. The codes cover Blip's own marketplace and outside partners, such as Place Exchange, Vistar, Adomni and Hivestack. So a Blip board can earn from more than one door.
How do reporting and proof compare?
AdQuick's owner pages list proof of posting tracked by campaign. They also list reports on revenue, holds, leases, billing and occupancy. Sales Cloud adds alerts when a buyer views a campaign or saves a unit.
Blip's sign operator page lists an analytics view. It shows revenue by sign, average price per placement and month-over-month trends. Blip's invoices show which source paid you and when the content played. The pages we read do not list proof of posting for static boards, because Blip does not sell them.
How fast can you start?
AdQuick's pages ask for a work email to get started. Sales Cloud is a license, so expect a sales process. Blip's page offers a free account and a form. Then its team installs the player. Blip says there are no upfront fees.
Which boards fit each one?
| Your boards | Better fit |
|---|---|
| Static bulletins and posters | AdQuick. Blip's pages describe digital only. |
| Digital boards with unsold slots | Both. Blip needs no sales work. AdQuick brings bigger buyers. |
| A large mixed estate | AdQuick, with Sales Cloud as an enterprise license |
| A few LED boards and no sales staff | Blip |
Take an example. Riverbend Outdoor in Jackson, TN, has 300 static faces and 4 LED faces. The static faces can list only on AdQuick. The LED faces can list on both. Riverbend should ask each vendor how many buyers search near Jackson. National counts do not answer that. Blip's own pages give three counts, and AdQuick lists none for owners.
Can you list on both?
The pages we read do not bar it. But a digital loop has a fixed number of slots. If both sell the same slot, you have a problem. So decide which system owns availability, and block the slots the other may not sell.
Ask about exclusivity too. OUTFRONT's license with AdQuick includes an exclusivity period. The terms are not public. Blip's pages list no term or exclusivity for owners.
What should you ask both vendors?
- What do you keep from each sale? Is it a share, a fee or a license?
- Who pays it, the buyer or me?
- When and how am I paid?
- Who owns the advertiser when a buyer books my board?
- How long is the deal, and can I leave?
- How many buyers search near my boards?
- Can I block ad categories?
Pick AdQuick if
- You own static boards, or a mix of static and digital.
- You want brands and agencies to see your inventory.
- You want holds, contracts, e-sign and proof of posting in one system.
- You can handle a sales call to learn the price.
Pick Blip if
- Your boards are digital and some slots go unsold.
- You have no sales staff to chase small buyers.
- You want no upfront fee and no sales work.
- You can test it on one board first.
What does neither one do?
AdQuick lists lead generation that surfaces advertisers near your units. Its page does not say it writes or sends the first email. Blip waits for buyers to come to its marketplace. Neither one finds a local dentist for an open static face and sends the pitch for you. See our AdQuick review and Blip review.
Blip now also reaches into owner software. In December 2025, Billboard Insider reported that Blip bought SignDash. Blip's sign operator page links to it. The deal terms and SignDash prices were not given.
Questions people ask
Is AdQuick or Blip better for billboard owners?
Neither is better for everyone. AdQuick fits owners who want brand and agency buyers on static and digital boards. Blip fits owners with unsold digital time and no sales team. Pick by the boards you own and the buyers you want.
Which one takes a bigger cut of a sale?
Neither says. AdQuick posts no owner price, and a 2020 TechCrunch story says it takes a commission on the purchase, with no rate. Blip says there are no upfront fees and posts no owner split.
Can I list the same board on AdQuick and Blip?
The pages we read do not bar it. A digital loop has a fixed number of slots, so pick one system to own availability. Ask each vendor in writing about exclusivity.
Does Blip take static billboards?
The Blip pages we read describe digital billboards only. AdQuick's media owner page lists static and digital units.
What do advertisers pay on Blip?
Blip's pricing page says from $0.01 per display, and its programmatic page says from $0.02. Its help center also describes a flat 5% data fee on campaign spend.
Who owns the advertiser on each one?
On Blip, marketplace buyers book and pay through Blip. On AdQuick, buyers plan on its marketplace, and Sales Cloud gives owners a client portal for their own customers.
Sources
- 01AdQuick for Media Owners (read Oct. 8, 2026; HTTP 403 on Oct. 12) · AdQuick · accessed Oct 8, 2026
- 02AdQuick Sales Cloud (read Oct. 8, 2026; HTTP 403 on Oct. 12) · AdQuick · accessed Oct 8, 2026
- 03OUTFRONT Media Form 10-Q, quarter ended March 31, 2026 · U.S. SEC · accessed Oct 12, 2026
- 04OUTFRONT Media and AdQuick form exclusive commercial partnership (Feb. 25, 2026) · OUTFRONT Media · accessed Oct 12, 2026
- 05AdQuick raises $6M to conquer an advertising market Google and Facebook won't (Feb. 13, 2020) · TechCrunch · accessed Oct 12, 2026
- 06Pricing · Blip · accessed Oct 12, 2026
- 07Programmatic billboard advertising · Blip · accessed Oct 12, 2026
- 08Blip homepage · Blip · accessed Oct 12, 2026
- 09For sign operators · Blip · accessed Oct 12, 2026
- 10Overview for Sign Operators (Mar. 2, 2023) · Blip · accessed Oct 12, 2026
- 115% Marketplace Data Fee · Blip Help Center · accessed Oct 12, 2026
- 12Guide to Blip Payments · Blip Help Center · accessed Oct 12, 2026
- 13Blip's Chad Smith: Blip pays faster than anyone in the industry (May 28, 2024) · Billboard Insider · accessed Oct 12, 2026
- 14Blip Acquires Signdash to Support Independent Operators (Dec. 5, 2025) · Billboard Insider · accessed Oct 12, 2026
- 15Vendor Profile: Blip Billboards (Feb. 20, 2019) · Billboard Insider · accessed Oct 12, 2026
- 16Tech Locator · OAAA · accessed Oct 12, 2026
- 17Gabie pricing · Gabie · accessed Oct 12, 2026
Billboard operations and sales research
The Gabie team studies how billboard companies price, sell and run their boards. Every number we publish links to its source.
Published Oct 12, 2026 · Updated Oct 16, 2026 · How we check facts