Free tool · no sign-up
Billboard occupancy calculator
How full your faces are, and what filling them is worth.
Occupancy
81.3%
39 of 48 faces sold.
Open faces
9
Revenue a month now
$54,600
Revenue a month at 90%
$60,480
$5,880 more each month than today.
How it works
- 01Occupancy is the share of your faces that are sold.
- 02Occupancy = faces sold ÷ total faces × 100.
- 03Revenue a month = faces sold × average monthly rate.
- 04For a full year, count weeks instead: weeks sold ÷ weeks you could have sold.
Questions people ask
How do I calculate billboard occupancy?
Divide the faces you have sold by all the faces you own. Multiply by 100 to get a percent.
How do I count digital faces?
Count digital by spots. A screen with six of eight spots sold is 75% full.
Is higher occupancy always better?
Not always. If every face is sold, your rates may be too low. Watch rate and occupancy together.
Every empty face is money you already spent.
Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.