OOH glossary · Sales
Footprint map
A footprint map shows a billboard company’s faces near a buyer’s locations, so the buyer sees what’s close.
A footprint is the area a business cares about, such as the roads around its locations. The map plots nearby faces on top.
It answers a buyer’s first question: do you have boards near me? It works well before prices come up.
Footprint maps help most with buyers that have several locations.
Example
Harbison Credit Union has several branches around Jackson. Dana Ortiz sends a footprint map of Riverbend faces within 3 miles of each branch.
In Gabie
Gabie’s no-login footprint map shows up to 200 boards within 1 to 100 miles of a prospect’s locations. It shows open and booked faces without prices, and the link expires after 60 days.