OOH glossary · Sales
Flight
A flight is the run of dates a billboard campaign is booked for, such as four weeks.
Geopath defines a flight as the length of a campaign, sometimes split into segments over several weeks. Every booking has a start date and an end date.
Static flights usually line up with four-week periods. OAAA says digital billboards can be bought for one week to several weeks.
Some advertisers run in bursts, like one flight in spring and one in fall.
Example
Kessler Plumbing books B-114 N for a 12-week flight starting March 2. That is three four-week periods.
In Gabie
Gabie’s proposal builder starts with the flight window, then loads only faces open for those dates. It rejects the same face twice in overlapping flights.