OOH glossary · Sales
Rep firm
A rep firm sells ad space for many media owners, often to national agencies, for a commission.
Small operators can’t keep a sales team in every big agency city. A rep firm sells their faces for them.
The rep firm bundles faces from many owners into one buy. That makes small plants easier for national buyers to purchase.
In return, the rep firm keeps a commission on what it sells. Terms and rates vary by firm.