OOH glossary · Inventory
Plant
A plant is a billboard company’s full set of boards in one market, or the company itself.
OAAA defines plant as a media company and all its OOH inventory in a market. You may hear people say the Jackson plant or a plant operator.
Buyers ask about a plant’s size, formats and coverage. Anyone buying a whole plant checks its leases, permits and occupancy face by face.
Example
Riverbend Outdoor’s Jackson plant includes bulletins like B-114 N, posters like P-019 and digital faces like D-031.