OOH glossary · Pricing
Rate card
A rate card is a billboard company’s list of standard prices per face, usually per four-week period.
The rate card lists the asking price for each face or package. OAAA best practice is to base rate cards on four-week delivery.
Rates depend on size, traffic, read direction, lighting and demand. Digital faces are priced per slot.
The card is a starting point. Sellers often discount long flights or big packages. OAAA says production and taxes are listed apart from the space.
In Gabie
Gabie reloads current card rates every time a proposal is saved. A quote more than 50% below card needs the rep’s acknowledgment, saved to the proposal’s activity.