OOH glossary · Pricing
Cost per point (CPP)
Cost per point (CPP) is what one rating point costs in a market, used to compare schedules.
OAAA defines CPP as the cost of exposure equal to one rating point in a defined market.
Divide the schedule’s cost by its GRPs or TRPs. OAAA best practice is to work out CPP from those GRP and TRP levels.
Formula
CPP = schedule cost ÷ GRPs (or TRPs)
Example
A four-week Riverbend poster package costs $12,000 and delivers 200 GRPs. CPP = $12,000 ÷ 200 = $60 a point.