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OOH glossary · Digital

DOOH (digital out of home)

DOOH, or digital out of home, is any out-of-home ad shown on a screen that can change ads.

OAAA defines DOOH as OOH screens that change ad content using addressable technology. The non-digital kind is called printed OOH.

DOOH includes digital billboards, digital bus shelters and screens in places like malls and airports.

DOOH can be sold by spot, by daypart or programmatically. Proof comes from play logs, not photos.

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