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OOH glossary · Digital

Spot

A spot is one ad position in a digital billboard’s loop, often 6 to 8 seconds long.

Each spot is one turn in the loop. Sellers also call it a slot. The IAB-led DOOH glossary calls one ad position in a loop a rotation.

OAAA says ads on digital billboards change every 6 to 8 seconds. Lamar reports the same 6 to 8 seconds for its digital boards.

A buyer can take one spot or several. More spots mean a bigger share of voice and more plays per hour.

Every empty face is money you already spent.

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