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OOH glossary · Formats

Spectacular

A spectacular is a custom, extra-large billboard in a prime spot, often with lights, video or cutouts.

A spectacular is a bulletin larger than the standard 14 x 48 feet, in a prime location.

Each one is built to order. OAAA notes spectaculars can use neon, fiber optics, video screens and dynamic digital graphics.

OAAA says spectaculars are bought with special contracts, usually for a long-term lease.

In Gabie

Gabie’s search treats any face of 700 square feet or more as a spectacular.

Every empty face is money you already spent.

Sign up free for your first 100 faces, or bring three open faces and we run Scout on them while you watch.

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