OOH glossary · Formats
Rotary bulletin
A rotary bulletin is an ad that moves to a new bulletin site about every 60 days.
OAAA says rotary bulletins move to new, pre-approved locations, generally every 60 days. The same ad reaches people across the market.
A permanent bulletin is the opposite. The ad stays at one site for the whole contract.
Each move needs a print that fits the next face and a new install. OAAA best practice is an install photo at the start and during the rotation.