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OOH glossary · Formats

Rotary bulletin

A rotary bulletin is an ad that moves to a new bulletin site about every 60 days.

OAAA says rotary bulletins move to new, pre-approved locations, generally every 60 days. The same ad reaches people across the market.

A permanent bulletin is the opposite. The ad stays at one site for the whole contract.

Each move needs a print that fits the next face and a new install. OAAA best practice is an install photo at the start and during the rotation.

Every empty face is money you already spent.

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