OOH glossary · Operations
Proof of performance
Proof of performance is a billboard company’s certified statement that it ran the ads it sold.
OAAA defines proof of performance as a company’s certification that it delivered the contracted ads.
OAAA best practice says completion reports list each unit’s GRP and TRP levels. They also give the campaign’s start and end dates.
For print, the proof is usually photos. For digital, it is play logs or affidavits.