Software and tools · Best of
Best Billboard CRM Software for Operators (2026)
By Gabie Research · Updated Oct 16, 2026 · 8 min read
Short answer
A billboard CRM tracks deals like any CRM, and also knows the faces, dates and holds behind each deal. Billboard options include Apparatix, BillboardPlanet Quantum, SignDash, Elevate OOH and Gabie. HubSpot, Salesforce and Pipedrive work if you build faces and flights yourself. Gabie, Elevate OOH, HubSpot and Salesforce post prices. Apparatix and BillboardPlanet quote after a demo.
- A billboard CRM ties each deal to the faces and dates it sells, not just to a contact.
- HubSpot needs an Enterprise plan for custom objects, which is how you would build faces.
- Gabie is free up to 100 faces. Elevate OOH starts at $350 a month. Apparatix and BillboardPlanet quote after a demo.
- Salesforce Sales Cloud lists $25 to $550 per user a month, and you still build the face data.
- Apparatix's CRM page says its CRM is for current Apparatix customers.
A billboard CRM does what any CRM does. It also ties each deal to the faces and dates it sells. A general CRM tracks people and deals. It does not know that face B-114 N is held until Friday. Real billboard options are Apparatix, BillboardPlanet Quantum, SignDash, Elevate OOH and Gabie. HubSpot, Salesforce and Pipedrive work if you build the face data yourself.
What does a billboard CRM do that a general CRM does not?
A general CRM is built around a person and a deal. A billboard deal is also a set of faces, for set dates, at set rates. A billboard CRM has to know all three. Billboards are rented by the face and the date, not sold once.
| Need | What it means | In a general CRM, you build |
|---|---|---|
| Deals tied to faces | Each deal lists the faces and flight dates it sells | A custom record, or a note in the deal |
| Avails | Which faces are open on which dates | A calendar and the rules behind it |
| Holds | A face is kept for one buyer, then lapses | A hold record and a timer |
| 4-week periods | Rates and flights run in 4-week blocks | Date math for 13 periods a year |
| Renewals | A flight near its end date becomes a task | A date field and a task rule |
| Proposal to booking | A signed deal books the faces | Quotes that do not check avails |
| Lease and permit dates | A flight should not run past either one | A second set of records |
Why do deals need faces and dates?
A rep does not sell one big sign. The rep sells face B-114 N from November 2 to April 18. If the CRM only has a deal amount, the faces live in a note. The dates live in an email. A manager cannot see which faces are in play.
Why do avails and holds matter?
An avail is a face that is open for a date range. A hold keeps a face for one buyer for a short time. A CRM that does not see avails lets two reps promise the same face. That is a costly mistake to fix.
Why do renewals need dates?
A renewal keeps a face full without a new sale. Talks should start well before the flight ends. See billboard renewals for when. A CRM needs the flight end date on the record to remind the rep.
What does one deal look like?
Say Riverbend Outdoor, in Jackson, TN, gets a lead from Hollis Family Dental. The rep picks two faces, B-114 N and D-031. The CRM shows that both are open from November 2. The rep places a hold and sends a proposal. The dentist says yes, and the proposal becomes a contract. The faces are booked, and the deal moves to signed. The CRM then flags the renewal as the end date nears. Each step reads from the same faces. Nothing is typed twice.
Which billboard CRMs can you buy?
Five tools are built for billboard companies. They differ most in how much else they do.
| Tool | What it is | CRM parts its pages list | Price shown |
|---|---|---|---|
| Apparatix | OOH back office with a CRM | Pipeline lanes, proposals, 4-week view, mobile, AI prompts | None. Demo request |
| BillboardPlanet Quantum | OOH back office with a CRM | Leads and contacts, quotes, contracts | None. Demo request |
| SignDash | Sales and inventory tool | Dashboard of occupancy, renewals and tasks; proposals; e-sign | Set at signup; $250 a year per extra 100 faces |
| Elevate OOH | New CRM and inventory tool | Lead pipeline, next best action, proposals, renewals | From $350 a month |
| Gabie | Inventory, CRM and AI sales rep | Deals tied to faces, Gmail sync, sequences, renewals | Free to 100 faces; then $0.25 a face a month |
Apparatix
Apparatix says it serves 400 or more operators (homepage). Its CRM page lists pipeline lanes, activity tracking and proposals. It says the CRM follows the 4-week OOH calendar. It also links to the Apparatix back office, so data flows from the lead to the proposal, the booking and lease payments. The page says the CRM is for existing Apparatix users.
- Best for: operators who already use Apparatix, or want a CRM tied to billing and leases.
- Watch for: no posted price, and the CRM page says it is not open to new users alone.
BillboardPlanet Quantum
Quantum manages leads and contacts, from media buyers to end clients. It builds availability reports and proposals, and contracts for client signature. It also lists a link to a third-party CRM. OAAA's Tech Locator lists BillboardPlanet under CRM, as it does Apparatix.
- Best for: owners who want quote, contract and install work orders in one system.
- Watch for: no posted price. Ask for a demo.
SignDash
SignDash shows a dashboard of occupancy, budgets, proposals, renewals and tasks. You see real-time availability while you build a proposal. Contracts go out for digital signature. It says it has unlimited users. It does not post a price. Its terms set the price at signup, and add $250 a year for each extra block of 100 faces.
- Best for: small owners whose deals come by phone and referral.
- Watch for: the page does not call it a CRM, so check pipeline reports in a demo.
Elevate OOH
Elevate OOH is new. Billboard Insider covered its launch on October 6, 2026. Its CRM tracks each lead, qualified lead and current advertiser through the pipeline. It suggests a next best action for each. It also lists inventory, proposals, contracts with e-signatures and renewals. Leads from your website flow in with the location attached. Its site lists plans starting at $350 a month, with no long-term contract.
- Best for: small independents who want a fresh start off spreadsheets.
- Watch for: it soft-launched with five billboard companies. Ask for references.
AdQuick Sales Cloud
AdQuick licenses its sales cloud product to OUTFRONT. The one public number we read is that license: an initial three-year term at $17.0 million a year, per OUTFRONT's 10-Q. Read our AdQuick review.
Gabie
Gabie's CRM carries the faces on each deal. A deal moves from Prospecting to Contract sent, Signed and Active customer. Gmail threads file to the contact and the deal. Reps can build follow-up plans. Bookings that end within 60 days show up as renewals at risk. The CRM is in every plan.
- Best for: owners with empty faces and few people to sell them.
- Watch for: no billing, and no e-signature.
Can you use HubSpot, Salesforce or Pipedrive for billboards?
Yes, but you build the billboard part. All three are strong at people and deals. None starts with a face.
| CRM | Plans and prices from the vendor's page | Faces, avails and holds |
|---|---|---|
| HubSpot Sales Hub | Free tier. Starter from $10 a seat a month (new-customer offer, $20 list). Professional from $100. Enterprise from $150 | Custom objects need an Enterprise plan |
| Salesforce Sales Cloud | Starter Suite $25, Pro Suite $100, Core $195, Advanced $395, Max $550 per user a month | You build them |
| Pipedrive | Lite, Growth, Premium and Ultimate plans | You build them. Price not checked |
HubSpot's Sales Hub page lists the prices above. Its help page says custom objects need an Enterprise plan. That is the plan where you would build faces. Salesforce bills Pro Suite and above by the year. Pipedrive's plan names are Lite, Growth, Premium and Ultimate. We did not get its price page to load on October 12, 2026, so we list no price.
What would you have to build?
Plan on a data model, rules and upkeep. Here is the short list.
- A record for each structure and each face.
- A calendar of open, held and booked dates for every face.
- A hold that lapses on its own.
- A proposal that checks the calendar before it saves.
- A renewal task from each flight end date.
- Lease and permit end dates, checked against every booking.
Someone has to own this work, and keep it right. A billboard company with an admin or a developer can do it. A small team usually cannot. Our guide to billboard management software covers the build or buy choice.
How do you choose a billboard CRM?
Start with the job that costs you the most.
- Empty faces. You need a tool that finds buyers. Look at Gabie.
- Paperwork and billing. You need a back office with a CRM inside. Look at Apparatix or BillboardPlanet.
- Deals that stall after the first call. You need fast proposals and e-sign. Look at SignDash or Elevate OOH.
- A CRM your company already runs on. Keep HubSpot or Salesforce, and add faces to it.
Then ask each vendor the same questions.
- Does each deal list faces and flight dates?
- Does the CRM stop a double booking?
- Do holds lapse on their own?
- Does a renewal task start from the flight end date?
- Can I load my contacts and faces? How long does it take?
- What does it cost per year, all in?
Can you keep your CRM and add a billboard tool?
Yes. Some owners keep HubSpot for marketing and add a billboard tool for faces. Gabie can push a deal to HubSpot, one deal at a time, with its company, contact and stage. It goes one way. There is no Salesforce link in Gabie today. Quantum lists a link to third-party CRMs. Pick one system to own availability. Two calendars that disagree will double-book a face.
Questions people ask
What is billboard CRM software?
It is a CRM that knows what a face is. Each deal lists the faces and dates it sells. The CRM also shows which faces are open, held or booked.
Can I use HubSpot or Salesforce as a billboard CRM?
Yes, if you build the face data yourself. HubSpot needs an Enterprise plan for custom objects. Salesforce lists Sales Cloud at $25 to $550 per user a month, and someone still has to build the setup.
How much does billboard CRM software cost?
Gabie is free up to 100 faces, then $0.25 a face a month. Elevate OOH lists plans starting at $350 a month. Apparatix and BillboardPlanet do not post prices.
Does a billboard CRM replace my back office?
Not always. Apparatix and BillboardPlanet are back offices with a CRM inside. Gabie, SignDash and Elevate OOH focus on selling. Gabie has no billing or e-signature.
Can Gabie work with HubSpot?
Yes, one way. A rep can push a deal, with its company, contact and stage, from Gabie to HubSpot. There is no Salesforce link today.
Sources
- 01The CRM Built for OOH · Apparatix · accessed Oct 12, 2026
- 02Apparatix Media Solutions homepage · Apparatix · accessed Oct 12, 2026
- 03Quantum for media owners · BillboardPlanet · accessed Oct 12, 2026
- 04SignDash: Billboard Sales Software · SignDash · accessed Oct 12, 2026
- 05SignDash Terms of Service (last modified 2026-06-18) · SignDash · accessed Oct 12, 2026
- 06Elevate OOH Launches CRM Billboard Management Software to Lift Up Independents (October 6, 2026) · Billboard Insider · accessed Oct 12, 2026
- 07Elevate OOH homepage · Elevate OOH · accessed Oct 12, 2026
- 08Sales Hub · HubSpot · accessed Oct 12, 2026
- 09Create custom objects · HubSpot Knowledge Base · accessed Oct 12, 2026
- 10Sales Cloud pricing · Salesforce · accessed Oct 12, 2026
- 11What's new in Pipedrive plans? · Pipedrive Knowledge Base · accessed Oct 12, 2026
- 12Tech Locator · OAAA · accessed Oct 12, 2026
- 13OUTFRONT Media Form 10-Q, quarter ended March 31, 2026 · U.S. SEC · accessed Oct 12, 2026
- 14Gabie CRM · Gabie · accessed Oct 12, 2026
- 15Gabie pricing · Gabie · accessed Oct 12, 2026
Billboard operations and sales research
The Gabie team studies how billboard companies price, sell and run their boards. Every number we publish links to its source.
Published Oct 12, 2026 · Updated Oct 16, 2026 · How we check facts