OOH glossary · Operations
Copy (billboard)
Copy is the ad shown on a billboard face, meaning the whole message, not only the words.
Geopath defines copy as the advertising shown on a unit. Sellers say a face has new copy when the ad changes.
The copy area is the part of the face where the ad shows. OAAA calls it the viewing area.
A copy change on a static face means a new print and install. On a digital face, it means a new file. A snipe can update a small part.